The target keyword is the search query you want to rank for. Today, you’ll learn how to get on the first page of Google. Context: The user’s search settings and history.Usability: The functionality and accessibility of the page.Quality: The helpfulness of the content.Relevance: How well the content satisfies the user’s intent.Meaning: The intent behind the user’s search.Google ranks organic search results based on five main factors: If you don’t want to pay for exposure, you have to earn your spot. Like these:Īnd many search engine results pages (SERPs) have SERP features that display content in different and often easily digestible formats. Typically, there are seven to 10 organic search results on the first page. Because Google uses infinite scrolling-that is, it automatically loads more results when you reach the bottom.)īut there are ample opportunities to rank organically (i.e., for free). (On mobile, pages are harder to recognize. When you scroll to the bottom, you’ll find page numbers or a “More results” button: On desktop, the top of the first page looks something like this: When your website appears on the first page of Google search results, you’re far more likely to get clicks.
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